What is Mind Energy?
Over the past year, countless wellness studies have indicated that people generally cite stress, sleep, and mental function as their top issues. I personally don’t think these issues just arose, I think they’ve always been there, but with the shift to conscious self-care, we’re perhaps finding the vocabulary to vocalize of these major issues.
The Nue Co. is a wellness supplement company that I’ve mentioned before as one that has continued to intrigue me. They’ve really diversified their offerings entering into skincare (my review here), and different formats for supplements including fragrance, where their original Functional Fragrance remains a favorite for me.
The Nue Co. recently launched Mind Energy, their latest fragrance that uses their patented olfactive science to activate neural pathways to help with brain fog, and mental exhaustion. Many of us probably refer to this as our 3PM slump, our mid-week burnout, but whether you have a name for it or not, I think we can all relate to having these moments where composing another email just becomes one task too many, feeling sluggish, unable to recall something you were doing, and just feeling absolutely mentally tapped out.
If you’re not familiar, The Nue Co. fragrances are made my master perfumers using their patented olfactive science. As such, their fragrances never smell like a mix of essential oils, they’re incredibly sophisticated and function not only as olfactive supplements, but actual luxury fragrances. In this case, the perfumer for Mind Energy is Stephen Nilsen, who has formulated for luxury perfume brands like Bond No.9, and Commodity. And the research comes from the Brain and Behaviour Lab at the University of Geneva that did a study of ingredient notes that activated mental energy, and stimulated the brain. A fragrance that makes your mind function better, sounds good, right? So how does it feel and perform in real life?
The first time I sprayed Mind Energy in its inviting ruby-red bottle, I immediately thought “what does this remind me of?!” And my answer is a mix of childhood happiness, summer fruits, and bubbly beverages. Here is Mind Energy’s note composition:
Top notes: coriander seed, juniper, and pink peppercorn
Middle notes: clary sage, spearmint, peppermint, geranium, and clove leaf
Base note: cedarwood
I find the inclusion of uplifting coriander seed, soothing clary sage, and intoxicating clove leaf so beautiful and nuanced. I would describe Mind Energy as bright, fresh, enlivening, yet grounding, warm, and inviting. Think of Mind Energy as that instant zest that would totally refresh you and your senses on a long-haul international flight, that spray that just absolutely wakes you up and brightens the cabin, yet is comforting and soothing like being wrapped in your favorite soft blanket. The opening notes are so bright, fresh, and zesty, it’s almost like smelling a just peeled citrus rind (though there isn’t a citrus ingredient), and then the incredibly fresh greens come in, and eventually it eases and lulls into a soft clovy creaminess.
The entire aromatic experience of Mind Energy is delightful, and comforting. The first time I sprayed Mind Energy was in the evening after it arrived in the mail, and I remember just enjoying it. The second time was after I took a mid-day walk, and I really felt the functionality of Mind Energy kick in. All of a sudden, things just felt clearer and more open, like somehow a light that had been off was switched on. While I didn’t feel that I was in a mental fog, after spraying Mind Energy, I suddenly felt more awake and proactive. And while these feelings may differ with use and from person to person, the connection in how an application of this fragrance made this change was undeniable.
I recommend Mind Energy to fulfill self-care needs whether as a functional boost, or a nice treat yourself moment. Especially as we head into overcast, stay-inside weather, I think this burst of Mind Energy is the perfect antidote for mental fog. And because I work with Garçon’s World who have a great relationship with The Nue Co, we have an exclusive reader perk for 25% off all full-sized The Nue Co. Fragrances until end of month (October 31st) with the code GARCONME25.
If you want a quick run through the their fragrances, keep reading:
Functional Fragrance is the OG, and has been one of my favorite fragrances. Especially with winter approaching, I’m looking forward to using this cozy, and warm fragrance more. Functionally, it’s designed to target stress, which is one of the three big issues. It’s formulated by master perfumer Frank Voekl who is also the nose behind Glossier’s You, and most of the Le Labo range (including their cult Santal 33). I really consider this The Nue Co’s pièce de résistance, and one of the jewel products I’ve encountered.
Forest Lungs is the jungle green fragrance, designed to bring the outside in. It came out at the perfect time when we were all working from home, and staying in. The science here is to bottle the molecules that drive the calmness and happiness we derive from being in nature, called phytoncides, for stay-at-homers, and urben dwellers. This of this as Forest Bathing in a sophisticated fragrance.
Mind Energy is of course the newest fragrance that I just wrote about. It sits nicely in the collection, by focusing on the mental wellness aspect. I find it to be more energizing, and engaging. On a pure fragrance level, it also feels more youthful, with wear time sitting nicely between Functional Fragrance and Forest Lungs.
All of the fragrances from The Nue Co. use real plant ingredients, in very high concentrations, alongside scientific molecules that are derived to achieve their performance. As such, they tend to be lighter than most perfumes which is a good thing in my book. I find that lots of perfumes, even ones sold by “clean beauty retailers” can feel cloying and overbearing, but The Nue Co. generally sticks the landing in delivering effective, yet gentle fragrances. My recommendation is that if you haven’t tried any fragrances from The Nue Co. you absolutely have to get Functional Fragrance, and then I just really think Mind Energy should be experienced because it’s so different, but equally impressive.
There are only a few days left until the end of the month, so do remember to use the code GARCONME25 to get 25% off any and all full-sized fragrances from The Nue Co.
SHOP ALL FRAGRANCES HERE or SHOP MIND ENERGY HERE