It dawned upon me last night as I was going through my Thursday night ritual that I seriously love the changes I’ve made in my routine since I made the effort to go into green-er products. This realization was important because when I first began my discovery into green beauty, I didn’t have exactly high hopes or an expectation that I would stick with it. Unlike many in the green beauty community, I didn’t fully come into this for health reasons, I was just searching for the best products that could still fulfill my desire for beautiful, luxurious products. I carefully gravitated to the few luxury green lines available yet still relied upon the old non-green favorites I had grown accustomed to from department stores. I just felt green products at the time never felt ‘complete’. Now it’s different. I no longer feel I’m making a sacrifice. When using these green products now, I don’t believe I am giving up performance or a cool factor at all thanks to the emergence of these extremely luxurious and polished green lines that emphasize green ingredients but also manage to be very exciting.
Whether it’s Tatcha‘s signature indigo line of eye catching products that adhere to a reverence toward the Geisha tradition, or Aurelia‘s injection of their signature British posh-ness that adds sophistication and class, or Yuli‘s edgy and modern under-the-radar cult line that shuns every expectation we’ve come to expect of a green brand – there is no denying the green movement is having a moment, parlaying a once niche category into a relevant forward thinking and legitimate option in the beauty market that extends outside of the green bubble.
Throughout my journey, I’ve discovered that I didn’t become an advocate of a “green movement” as much as I became a fan of better products. Aurelia’s Miracle Cleanser offers a worthy alternative to Eve Lom’s signature cleansing balm, but is made without mineral oil or any parabens, while still offering a luxuriously fluffly cold cream texture using higher quality (organic in many cases) ingredients for a lower price. Aurelia’s branding means it can sit among the best top shelves of ladies who lunch. Yuli’s Pure Mask is a water activate powder that is 100% active without any preservatives, yet contains a roster of prime ingredients that are usually found in small doses in similarly priced masks, such as biophotonic matcha, roses, rooibos extract and goji berries. And did I mention their line is chiral? That’s right, gone are the days where going green meant giving up science or that edgy cool factor. And Tatcha’s products are just so polished and well made, I almost feel sorry for people who think La Mer is the epitome of a luxury beauty experience (anyone who has unboxed a Tatcha product knows exactly what I mean).
It’s true that there are new green brands popping up every week. I’ve made the conscious effort to write about and promote the ones that I think have quality and substance for the long haul, who offer something unique and interesting outside of the rather incestuous and repetitive circle commonly found in green beauty. These products that I rave about are all ones I personally use that I feel are not only the best green products out there, but the best products on the market that can compete with established luxury brands and beat them. The level of care and polish, sophisticated science (in this case I believe it takes MORE science for these brands to create these wonderful products and maintain green ingredients i.e. Yuli Halcyon, Tatcha Sheet Mask, Aurelia Eye Duo), and seriously high quality ingredients is without a doubt in my mind the best thing for skin. Simply put, green beauty has evolved to the point where it does not need a asterisk, we no longer need to expect to give up a good texture, beautiful fragrance, and amazing performance in the name of clean ingredients. We CAN have it all.