I remember working at the Catherine Malandrino show a few seasons back when I first moved to New York and was looking for a freelance job while studying. The backstage was an Intothegloss dream with every color of every MAC product. The first very model I worked with was a young 17 year old from Eastern Europe who had just come in from another show with her makeup on. I gently went over her face with some Bioderma Crealine and watched as the makeup melted off. To condition her skin before makeup artists from MAC got their hands on her, I massaged her skin with a mix of Bobbi Brown and Kiehls before priming her skin with MAC.
Just a year ago, I read that Catherine Malandrino had hired the services of Tata Harper to provide skincare for her shows. It garnered little fanfare, but for me, it was a sea change. When I first discovered these green beauty brands, there was already a sizable community on No More Dirty Looks but few people outside of this community recognized or accepted them. To see a brand like Tata Harper actually appear on calendar at New York Fashion Week was a huge moment because it meant acceptance and triumph in breaking the barrier. Since then Tata Harper has broken through more barriers, including launching at Neiman Marcus and most recently, in Sephora. Welcome to the mainstream!
This year, as I’m sure many of you green beauties have noticed, there is an event: A Night of Green Beauty that feature a lot of the brands we know and love including my personal favorites Kahina Giving Beauty, May Lindstrom, and Dr.Alkaitis. While many a fangirl will surely be excited at the prospect of meeting their favorite founders and testing products, I am excited for what this means. A year ago, these same brands held a night on Twitter, this year they’re actually in New York the day before fashion week.
While this might be seen as just a progression, I view it again as another sign that the movement is gaining traction and this has me very excited for the future of green beauty. And it’s not just the brands participating in this event who are helping to move green beauty forward, it’s the companies like Pressed Juicery who push this event onto publications like The Zoe Report and amazingly chic founders of our favorite luxury green shopping destinations like Spirit Beauty Lounge and Eco Diva Beauty. It’s also the beauty brands like YULI who from what I’ve seen are playing their own game and apparently doing well as they’re the only company besides Tata Harper to have landed on the actual New York Fashion Week calendar according to speculation from The Fetch Hunter.
All this is to say, I’m endlessly excited for the continued evolution of Green Beauty.