I’ve written about Koh Gen Do’s Aqua Foundation on this blog before, but I wanted to dedicate a post to it as this has been my go-to summer foundation. I was first turned onto this through Emily Weiss of Intothegloss (watch the beautifully shot video here). I loved how buttery the texture looked and I loved even more how it blended in with the skin. I am not crazy about foundations that are too obvious or cakey, and I usually don’t take advice from beauty representatives who apply so much makeup you can’t really see their true skin- I feel like they have something to hide.
When I went to my local Barneys to try this product, I noticed these gorgeous girls stop by to pick up this foundation. They all had bright, even toned skin that looked natural and it was only after chatting with them that I learned they had Koh Gen Do on. The seemless, translucent, but improved skin effect is definitely what I want in my foundation. You know that Dolly Parton saying, “it takes a lot of money to look this cheap?”- I feel like with beauty, “it takes a lot of money to look this natural”.
Koh Gen Do is a Japanese cosmetics line that does both beauty and skincare. This foundation is said to have the perfect ratio (water, emollients, powder) to impart a glow that only healthy, moisturized skin can give off. In addition to this skin technology, they also use pure mineral water that balances ions on skin, and also delivers nutrients. Although many foundations claim to feature skin benefits, I feel like this actually kind of does what it says.
When I applied 2 pumps of this product to my face (the Rep advised using KGD’s own rubberized sponges) using just my hands, I noticed how quick it blended in without drying. It felt so light, almost like a light tinted moisturizer. Even at $62 a bottle, I knew I had to get it.
In my regular use, I’ve noticed that although it is a very light, near sheer foundation, it greatly improves the subtle look of skin to give you a glow that only comes from being well rested. My skin just looks healthier while maintaining a very natural appearance. In the summer heat, I’ve noticed the light texture is especially favorable as it doesn’t melt off or get messy over my face. It also did not dry or make my skin oily which some foundations do (Lancome Teint Idole dries me out so much). Although this isn’t a full coverage foundation, it does last for a substantial amount of time, if you aren’t too active, you can easily get 6-7 hours out of it which is perfect for dinner and a night out.
Additional tip: The women at Barneys recommended using KGD’s Oriental Plants Skin Lotion Spray to help set the foundation and impart dewiness. I agree that using a mist takes the foundation to another level but the Oriental Plants Skin Lotion Spray had too many not-clean ingredients for me as well as lots of alcohol derivatives. I substituted that for YULI’s Panacea Elixir which uses organic and wild grown botanicals and flower hydrosols. Not only did it do the job of imparting dewiness, but it also literally makes my skin better with its fresh, bioactives. And at $36 for 3oz versus $22 for 1.7oz, I was getting a better deal for a better, cleaner formulated product.