Recently I’ve been swept into the K-Beauty trend or Korean Beauty trend. “Is this were you use a gajillion products in your routine?”/ “Isn’t that the same trend that’s pushing snail slime?” You ask? To which I say – yes, all true. The Korean Beauty trend has gained a lot of attention from the now ubiquitous serial-killer looking sheet masks seen all over Instagram to the focus on a disciplined, multiple product regimen.
I decided to explore this trend more in depth because I wanted to see for myself where the truth stood between hype and results. Would using such uncommon ingredients be more beneficial? Is the multiple product approach better than one that is streamlined?
It was a little daunting at first when hearing about 10-step routines and just the categories (cleansers, toners, essences, serums, pressed serums, oils, ampules, moisturizers, sheet masks, rubber masks, splash masks – OH MY!) alone are enough to intimidate any beginner or novice. I enlisted the help of natural K-beauty purveyor Glow Recipe which provides handy , informative guides and insights on latest trends as well as Sokoglam‘s Charlotte Cho who is a wonderful source for all things K-Beauty.
It was through watching their videos, reaching out on Instagram and a couple of e-mails back and forth that I was able to form my insights which is that like any beauty regimen, the Korean Beauty regimen is all about what works for you. For the most part, the reason for so many steps is because the K-Beauty philosophy is comprehensive rather than tedious and purposefully overwhelming. After researching the products and categories, I believe it’s really important to think about everything holistically in terms of how products will interact with each other and what they bring to the table independently.
One of the first things I noticed was that despite those uniquely out-there ingredients, most of the ingredients list tend to be fairly common and not that different from what one might easily find in a Sephora store. Take for example the snail goo sleeping mask from Missha (Cell Renew Snail Sleeping Mask) shown above. Sounds pretty cool right? The actual product is really just a rich creamy lotion, no hint of goo but an abundance of synthetic fragrance. In my experience, there wasn’t anything that distinguished it from other moisturizers despite being called a sleeping mask. I suppose in this regard overnight moisturizers might as well all be called sleeping masks and day time moisturizers, activity masks?
What I did gravitate toward was Glow Recipe, a site where products are really celebrated from being uniquely different. While the brand curates “natural” offerings, the green beauties out there may notice some iffy ingredients such as PEG’s but in general I didn’t see too many bad ingredients. Think of this purveyor as carrying brands akin to Origins, REN, Grown Alchemist, where they’re not entirely ‘green’ but a daliance isn’t going to be ideology shattering either. I love how enthusiastic the ladies at Glow Recipe are with sharing their latest finds in which each product is given a chance to shine – their latest discovery is the Aqua Peel which is an acid treatment applied through a soaked over sized Q-Tip, pretty cool right?
With Glow Recipe, I found that the Whamisa line really spoke to me and I purchased their Organic Flowers Toner [Deep Rich] which is described as a bouncy essence like hydrating step and Organic Flowers Facial Oil which I purchased purely to see how Korean oils may differ from ones we purchase here. The Organic Flowers Facial Oil reminded me of the Acure Oil in terms of packaging and was noticeably light and quick absorbing. As a fan of face oils and being spoiled by brands like Odacite and Yuli that just can’t be beat when it comes to freshness, nothing about the Whamisa Oil stood out to me per se although it proved competent as a night time oil (it contains citrus oils which automatically classes it as an evening only product for me).
Still, the toner immediately found its way into my routine, nestled between cleansing and a fine botanical mist. I found the emollient texture to add a certain bit of moisture cushion which is much welcomed during the winter. I also like that it relies on Aloe Vera, botanical extracts and natural fermentation which is something we see in green beauty as well.
In fact, I recognized that a lot of things that worked for me with Korean Beauty also worked in line with green beauty from the reliance of high quality ingredients, plant based actives and designing a comprehensive system focused upon individual skin conditions. I was able to take the teachings of K-Beauty and apply it to my fairly green top shelf:
My evening K-Beauty inspired Green routine starts with double cleansing. In Korea and Japan, women believe that to take off the layers of the day requires a multi-step process starting with the make-up, sunscreen and water-proof products. This is usually an oil based cleanser and in my case on light days, I use an oil-based cream cleanser like In Fiore’s Treate. After the surface is cleared, it’s time to really cleanse and freshen the skin and Korean beauty usually incorporates a light foaming, pH balanced cleanser that is usually SLS and alcohol free. Of course, for this step I use my beloved Yuli Halcyon Cleanser, which I find to use much higher quality and advanced ingredients – I really do consider it to be THE gift to us green beauty fans.
Now that skin is bare and fresh, I acid tone with First Aid Beauty’s Radiance Pads to give a gentle resurfacing which only helps skin absorb more moisture to follow. This is the most gentle acid toner I’ve used and it was recommended by a reader (thank you!). Next I use 3 drop-fuls of Whamisa’s Organic Flowers Toner and press into my skin in upward circular motions. This gives my skin a good moisture base to build from. Then I follow with Tatcha’s Luminous Deep Hydration Serum to really amp up the hydration factor with hyaluronic acid and Okinawa red algae which is very deeply moisturizing as the name suggests and gives skin some bounce. Next, with my skin loaded up from the water, glycerin, hydrating actives and hyaluronic acid, I mist it with MUN’s No.11 Rejuvenating Rose toner which is based on water and rose water (which the aforementioned actives will bind to skin) and also contains hyaluronic acid. In Korean Beauty, this is the pressed oil/ampoule stage so I press 1.5 to 2 pumps of Yuli’s Liquid Courage antioxidant serum to my skin as it is the most concentrated product and I want to give time for my skin to absorb all of the good stuff. Liquid Courage itself contains a unique ingredient in the form of a bio-ferment of black garlic which kicks up the antioxidant capacity, and don’t worry I can confirm that there is no unpleasant garlic odor, only a soft neroli fragrance. With serums, I allow one to two minutes for it to absorb before continuing.
During this time I diligently apply my Kahina Giving Beauty Eye Serum which is one of my favorite as it contains peptides, antioxidants and hyaluronic acid as well. I do a dot on each ring finger and dab across my under eye. This Eye Serum relieves that bit of tightness that I sometimes feel and sinks in quickly. I press any leftover product to my smile lines and around my lips.
As the final step I use Tatcha’s Soothing Triple Recovery Cream which locks in all that hydration and itself is formulated with the highest concentration of colloidal oatmeal which is a very powerful anti-inflammatory. This anti-aging moisturizer also contains Indigo extract and is based on water and olive based squalane. The Soothing Triple Recovery Cream also does not contain essential oils and coupled with the colloidal oatmeal has won the National Eczema Association’s Seal of Acceptance.
So while I know this might look like a lot immediately, once each step is broken down everything starts making sense in their place. So what began as an exploration of a new trend really just showed me that it was a different take on the tried and true: do what works for you! I’ll likely continue to incorporate some things from Korean beauty because they’re quite playful and out of the box with product ideas and a lot of things actually work very well, however I’ve come away with a deeper appreciation for high quality ingredients that us green beauty fans have treasured all along.