It’s no secret that when it comes to beauty, “budget” is not a word in my vocabulary. Then a couple of things happened: I ran out of my stash of Rahua Shampoos, I was in dire need of a new shampoo & I was at Target. Enter, Acure.
If you haven’t heard of this brand by now, Acure is everywhere: Whole Foods, Target, Vitacost, etc. After giving so many high end lines a try: Rahua, Intelligent Nutrients, Josh Rosebrook, Yarok – I decided why not give Acure a try? And am I glad that I stepped out of my “luxury” only mind frame.
Clarify – Repair – Volume are the three shampoos offered by Acure to address the main needs of customers: clarify for oilier hair, repair for dry/damaged hair, and volume for thin/weak hair. All formulas use natural and organic ingredients, green enough for most green beauty retailers yet at the very easy to handle – $9.99 price point for 8 fl oz (the 24 oz larger size is even better as a deal at $19.99).
Unlike other ‘budget friendly’ lines that tend to use low quality ingredients or only 1-5 ingredients, Acure uses a lot of certified organic ingredients and the typical ingredients list is quite packed with good ingredients like argan + echinacea plant stem cells, organic plant oils (like avocado, coconut, rosehips etc), CoQ10, quinoa, and essential oils like lemongrass, eucalyptus, and lavender. I really was quite impressed at how all these ingredients could be crammed into their price point.
Results Although the shampoos are meant to address different hair types, my dermatologist once told me to think of hair in the same way as we think about skin – an ever changing system where the needs are also changing. Therefore I use all three: clarify for days where I’ve worked out, repair throughout dry, winter days and volume when my hair just feels a little limp, lifeless and flat. I didn’t notice too much different between the three shampoos in terms of how my hair and scalp reacted but that may largely be due to the fact that I use them interchangeably.
The results at first didn’t “wow” me given how impressive the ingredients list is however after about 3 months of use, I realized that they held up and in some cases outperformed higher end green shampoos that I had previously used. My hair felt sufficiently clean, not stripped and my scalp is fairly happy with this system. I was not left yearning to go back to the more expensive brands which in itself is quite a testimonial to the value of these shampoos.
My favorite if I had to pick just one, would be the Volume Shampoo which results wise was like a middle-ground between Clarify and Repair, and smelled the loveliest with peppermint and rosemary. Given the price though, purchasing all 3 wouldn’t be all that outrageous considering that it is still lower priced than a single bottle of a higher end shampoo.
ACURE is widely available, you can try them at your local Whole Foods/Target. I’ve purchased from their website as well and you can check out their extensive hair products collection here.