The Nue Co: Brand Overview & Review


The Nue Co. is a brand that appealed to me right away. Their branding is described as a “scientist had sex with a supermodel,” as they’re a hybrid between scientific and stylish, with products backed by data rather than cutesy millennial-speak (Moon Juice/Golde) or esoteric Santa Monica hipster (…we all know), and they’re always packaged in standard amber bottles but with very distinctive, eye-catching design language that is simultaneously understated, minimalist and sophisticated. Gradually I started amassing a collection of their products and having spent time with them to varying extents, I’ll review the products one by one, then a general summary of the line.

The Nue Co Debloat Food + Prebiotic

This was the first product I picked up from them. What I liked was how clear and purposeful the product was, and I appreciated the straightforwardness that this was just a treatment designed for digestion. Since turning over to the latter part of my mid-20s, I do notice things like metabolism slowing down and sometimes it feels like my dinner just sits without being processed which makes me feel kind of gross when I go to bed at night, so I thought this would be perfect.

What I noticed upon the first impression is how “bare” the product was — although the packaging and design language are quite stunning, the formula is very bare-bones and this literally looks and feels like scooping up a spoonful of spices. You can tell that there REALLY isn’t anything put in for the taste and the 5 ingredient list of maqui fruit powder, cinnamon powder, ginger root powder, turmeric powder, and inulin are really all there is. It sounds kind of like “well no shit, that’s all that is listed” but you know.. I kind of imagined the ingredients might somehow look, taste, or feel like something I couldn’t just mix at home in my own kitchen given how sleek and damn-near Aesop-like the branding was… but nope this felt like what would happen if I threw in those powders myself.

Results: the spices are warming and they do move things along so I do think it works. But I tried my own DIY of cinnamon and turmeric with shavings of fresh ginger I had in my kitchen, and it worked just as well? So I was a bit let down at the kind of DIY-ness of it all, but I chalked it up to the brand going a little too far with embracing a purist mentality on this one product. So I decided to explore more rather than write-off the entire line.

The Nue Co Skin Food + Prebiotic

I purchased this with their Skin Filter pills when The Nue Co really leaned into their internal skincare supplement rollouts in late 2019. This convinced me that when it comes to powder-supplements, The Nue Co takes a very minimal approach in general as it is also just 5 ingredients as well: inulin, lucuma, baobab, camu camu, brown rice protein. Inulin is in this and the previous supplement, so I thought it might be helpful to let you know that a quick google shows this is a type of plant-derived dietary fiber. The primary benefit of this supplement is collagen-production from Vitamin C contained in the 3 plants. Which when I thought about it seemed like a lot of work to take an additional supplement for what is really just Vitamin C?

I mean this delivers a 122% daily value of Vitamin C, which is key for collagen so I don’t doubt that it works,  but geez… an entire step/product just for this. And the taste is… sour and tart. I suggest either gulping this down without letting it hit your tastebuds or sweetening it with honey. I’m not someone who needs things to taste great, but wow is this sour. The first time I tried it with my fiance and we immediately had the signature Mary Kate and Ashley Olsen “prune” face.

I think the science is there, Vitamin C has been shown to be better than direct collagen supplements for building collagen in the skin. Camu Camu is renowned for its Vitamin C. But the actual user experience leaves a lot to be desired with this product.

The Nue Co Skin Filter

What’s interesting about Skin Filter is that it’s actually in pill form and contains 11 ingredients which for The Nue Co, is a lot, and it makes it feel less DIY and more of a true supplement. So how is this a skin filter? Reading more into the product literature, we’re essentially told to think of this as ingestible retinol. Retinol is the anti-aging powerhouse of the skincare world and this delivers 50% Daily Value of Vitamin A from beta-carotene, alongside Vitamin C, and zinc, which is said to help with collagen degradation, control melanin production and improve microcirculation to give improved elasticity, reduce blemishes, and brighten the skin.

I took this daily for 1 month (the full bottle), and did feel that my skin felt firmer and tauter especially around my cheeks and jawline. You know sometimes when you lose water weight or you’ve been eating right, working out and your face just seems to have some angles and your skin just looks prettier? That’s how I felt using this. I really loved the results with my first bottle/first month and will be ordering another bottle when we are in the Spring/Summer months as part of the benefit of this is also to protect against sun damage.

The difference between Skin Filter and the previous Skin Food to me is that whereas Skin Food felt like almost a superfluous step, needlessly complicating a routine with a DIY formula, this felt impactful with a more scientific, clinical formula that offers a more comprehensive set of benefits for the skin. So although the two products are a bit different, I know most of you are not looking to purchase a number of products to go through every morning so I’d definitely recommend Skin Filter as your go-to skin supplement in the line.

 

The Nue Co Functional Fragrance

I was excited about the Functional Fragrance, the moment this product launched. I love fragrance but have such a hard time with most as I have such sensitivity toward synthetic fragrance – in fact, many brands carried at Credo such as Ellis Brooklyn and Phlur are no-go’s for me as they still get nauseating after a while of wear for me. There isn’t true clarity in the fragrance industry with clean and non-clean ingredients, mainly because there isn’t a requirement for disclosure of ingredients when it comes to perfumes so beyond general ingredients like phthalates that we know to avoid, it’s impossible to tell what actually is and is not in a “clean perfume” as they all talk about using “natural ingredients.” I was quite excited about this because it’s functional fragrance and I’m a huge believer in the potential of fragrance to improve wellbeing if the ingredients used were clean, so I had high hopes for this.

I think The Nue Co is quite original with their approach and applaud them for approaching wellness from a new angle with fragrances. This is marketed as an anti-stress supplement, linking scent with cognition to help re-center and reset in the form of a unisex fragrance. It was formulated by a legendary perfumer, Frank Voelki, and you can really tell that this is a really serious fragrance product. The layers of green cardamom, iris, violet, palo santo, jasmine, cedarwood, musk, amber are all quite elegant and complex. It smells grounding, and rich, like lulling your senses to sleep in soft suede and silk sheets. It’s also luxurious enough to be worn as a daily perfume if desired but I just love it around the 5PM-6PM mark when the day transitions to a quieter, more intimate pace.

I don’t believe all of the ingredients are completely natural (e.g. there isn’t a natural plant musk ingredient), but the formula is 100% vegan and non-toxic. More importantly, it hits my itch for a luxurious fragrance and the functional component is a wonderful bonus.


There are definitely some hits and misses for me with The Nue Co, but I’m excited to see what is next for the brand and count myself as a fan. Although at times some of the products (the powders) were a bit too simplistic for my liking (and for the price point), the brand as a whole is undeniably inventive and execute things well from the presentation and branding elements to the results, and their newer products have been especially captivating – you can’t go wrong starting at the Functional Fragrance. If you’ve tried anything from The Nue Co, leave your thoughts in the comments.

What I’m using Feb-Mar 2019

I’ve been trying to share a routine update/highlights every month or so (product reviews to come as well!). One of the things I never really liked as a reader was following someone’s routine that would change on a weekly basis. It’s just not realistic and I don’t think it cultivates a real understanding of how the products work in an actual routine. So you might see repeats in these posts but that’s only because I’m sharing the products that I genuinely use. And if I do show repeats, I usually have some new thoughts about them as well, so read on…

Kjaer Weis Highlighter (in Radiance): I’ve really been loving this highlighter recently. It works flawlessly using fingers which is my preferred method especially for winter because it lets the product melt onto skin and blends seamlessly. Lately, I’ve been on following Patrick Ta and Mario Dedivanovic makeup tutorials on Youtube, and the way they use highlighters to sculpt the nose and bring the eyes to life is just mesmerizing. Radiance is the perfect shade that catches the dark undereye circles and “shadows” around the nose, and gives them a “glow up.” The texture of this highlighter is perfect, it dispenses just the right amount of product without being obvious, and it erases any dark circles and undereye bags and really gives definition to my cheekbones and nose.

DECIEM Anomaly Petrowhat? (in Rio -Guava): I love organic products, but every now and then, a convenient and cute product such as Glossier’s Balm Dot Com will win me over. However, as much as I loved Glossier’s balm and carried it with me everywhere, the ingredients really bothered me. DECIEM launched Anomaly, a line of lip balms, pretty much to directly target people like me who love this type of product but want better ingredients. The vegan, petrolatum-free formula is decided a step up while the familiar packaging retains the Insta-genic aesthetic. Definitely my pick for the next cult lip balm that every girl should be using.

YÜLI Modern Alchemist: I rediscover my love of this oil every time the weather turns cold. It’s a beautiful nourishing oil that is absolutely plush and luxurious on the skin, with a gorgeous rose scent that you’ll delight in pressing and massaging into your skin. I have done my research and this is one of the most nutritionally loaded oils that you can feed to your skin. YÜLI also sources their own ingredients and uses a proprietary in-house extraction and formulation process that increases bio-availability and absorption of the botanical nutrients. Although an oil, this is technically a serum because it’s not just a blend of plant oils thrown together, instead it’s almost 30 ingredients from CoQ10 to plant-derived Squalene, and bio-fermented ingredients as well as a bio-retinol complex, a safe and photo-stable alternative to prescription retinol that renews skin. The formula is designed from traditional Chinese medicine so they work in a very nourishing and therapeutic way that is not at all harsh or irritating to the skin.

ONOMIE A.C.E. Illuminating Eye Treatment: Part concealer for the under eyes and part eye serum, I have continued to love this treatment more with each use. The cream settles really well on the skin so it never accentuates creases and it provides a perfectly blendable, natural coverage that is incredibly subtle. I usually experience pilling when layering products around my eyes, but have noticed that this treatment works really well with the Kjaer Weis Highlighter. The treatment (with Vitamin A, C, and E) is also helping to fade a few pesky sun spots I developed a few years ago around my under eyes (since I’m terrified of getting SPF near my eyes) and it keeps my eyes feeling well moisturized.

Kahina Giving Beauty Fez Perfume Oil: So Kahina has two perfume oils, Fez and Essaouira, both inspired by Morocco. I loved both because they’re perfect “mood” fragrances that can be applied to pulse points so you smell gorgeous without ever feeling overwhelmed. Where Essaouira is the perfect crisp citrus for summer, Fez has that warm, grounding earthiness that is perfect for winter. It applies onto skin bold and exotic and dries to a sweet and delicate mix of rose, orange blossoms, and vetiver. If you’re dragging your feet on natural fragrances, make this your first foray – it’ll show you how beautiful high quality, perfume oil made from plant ingredients can really be.

Josh Rosebrook Hydrating Accelerator: Is there a person who does not like Josh Rosebrook’s Hydrating Accelerator? People swear by this stuff. I admit, when I first tried it, after hearing allllll the hype – it felt like an ordinary face mist. But over time, it grew on me. The spray is as good as everyone says, with the product being evenly dispersed in such a fine mist that it’s practically weightless. The mist actually contains a lot of plant oils so it’s actually quite nourishing as well as hydrating. I think because the mist contains water and oils, it actually helps layer with oils very well. One more note on the packaging, it is a lightweight plastic but that makes it extremely durable and it is basically the perfect mist to keep in your handbag for on-the-go use.

African Botanics Rose Treatment Essence: Organic beauty sometimes just spoils us with real, luxurious plants and this product takes the cake. I love the way the roses between the African Botanics Rose Treatment Essence layer with YÜLI’s Modern Alchemist serum, it’s just the most beautiful thing that leaves skin so dewy, soft and plumped. The texture of this essence is quite unique, it’s like a buttery gel that holds its shape rather than liquids like most Asian essences. I tend to use this alone after cleansing and before applying serums or oils because I think of it as the toner step for African Botanics. It’s very hydrating and the essence moniker is true to form because it’s almost like a serum in the level of ingredients (peptides, B vitamins, caffeine, yeast beta glucan, marula oil). If my skin feels more dehydrated than usual, I will use this essence first and then spray a face mist like the Josh Rosebrook Hydrating Accelerator, because the hyaluronic acid in this essence will bind the water molecules in the mist.


Let me know if you’ve tried any of these products and what products you’re excited to try now that we’re hopefully moving into Spring!