I’m not a big believer in complicated routines. Especially when it comes to supplements, I’m a huge advocate of one-and-done. This is why I’m such an instant convert to MIJA Superstar (review here). Recently, I’ve been thinking about pleasure. 2020 has been quite a lot, and the idea of simple, pleasurable experiences has been at the forefront of my thoughts. By happenstance, I landed on The Fullest’s Saffron Latte through a GOOP newsletter on the very topic of happiness.
Saffron Latte is very straight-forward. It’s a pleasure powder, more experiential than supplement, and contains only 4 ingredients: Coconut Water Powder*, Coconut Milk Powder*, Saffron*, and Cardamom*. All certified organic. This doesn’t seek to replace your supplements, nor beat you over the head with scientific literature. The Fullest’s Saffron Latte just seeks to be a bright spot in your day, serving as an instant mood lifter.
Firstly, Saffron Latte tastes delightful when added to oak milk (I’ve since tried soy and almond, all tasted amazing). Hell, it tastes good added to just water. Creamy Coconut Milk and Water give it a rich fullness, Cardamom is one of my favorite tastes that has a very bodied, grounding component, and finally, Middle-Eastern Saffron produces a sweet, floral top note that floats on the tongue.
Secondly, measurements of happiness are not exactly the most precise science, and admittedly GOOP is known to play fast and loose with science. But, it turns out there is compelling science behind the namesake Saffron. According to integrative doctor, Dr.Habib Sadegi, “research has shown that saffron is just as effective as Prozac for treating moderate depression. Best of all, saffron doesn’t come with the usual side effects of selective serotonin reuptake inhibitors (SSRI) like Prozac and other antidepressants that include weight gain, and feeling emotionally muted. Adding to saffron’s neurological benefits, a review of 14 different research studies has found it to be as effective as Aricept, the most commonly prescribed drug for Alzheimer’s disease.”
The Fullest’s Saffron Latte feels like a ray of sunshine that you drink. It’s absolutely delicious and flavorful, and I do get a nice lift to my mood. The most economic option for Saffron Latte is the 7oz size for $64. In regards to the price, it turns out that saffron is very difficult and expensive to produce, especially for high quality, certified organic that yield better flavor profiles like the ones used in Saffron Latte. And despite the overall cute aesthetic, there is some serious science going on: Saffron is best absorbed by fats, so the rich and flavorful blend with coconut and cardamom is both pleasurable and functional. I definitely think most will find this to be enjoyable, and isn’t that especially worthwhile these days?
Photos shot by: Garçon’s World